Opticians & Eyewear

Annual eye test recall and lens reminders for opticians — automated, no call list needed

Beejek automates the eye test recall — sending a WhatsApp reminder at 12 months for check-ups and 6 months for contact lens replacements. Google review automation builds your rating for 'optician near me' searches. New frames launches reach your full patient database in minutes.

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Quick Answer

How do opticians use Beejek to bring patients back?

Beejek sends an automated WhatsApp recall reminder to optician patients 12 months after their last eye exam. Contact lens wearers receive a reminder at 6 months. New frames launches are broadcast to all customers from the practice's WhatsApp Business number.

How it works — end to end

From the first transaction to a loyal returning customer, every step runs automatically.

Appointment closes

Start

WhatsApp Receipt

Instant

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NPS Survey

+2 hours

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Google Review

Day 1 (if 9–10)

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Smart Reminder

Day 30

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Win-Back

Day 90

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Broadcast

Any time

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Also works via Customer Capture

No POS? Staff can initiate the same flow at the counter using Customer Capture — enter the customer's phone number and total, and every step above fires automatically from that moment. Learn about Customer Capture →

Without Beejek

The gap in the optician customer journey

Opticians have a natural annual touchpoint but rely on patients to remember it themselves. A patient who left 13 months ago intending to rebook next year simply hasn't — because nothing reminded them at the right moment. Contact lens wearers are the highest-risk segment: they know their lenses need replacing but don't always act until a problem occurs.

The full engagement lifecycle — stage by stage

Every stage below runs automatically. No manual action required after the initial connection.

1

After every visit

Within 2 seconds

A branded WhatsApp receipt fires when billing closes — practice name, consultation or product, total, and receipt link. Digital record for optical insurance claims and prescription reference.

Customer experience

Receipt arrives immediately. Prescription details on the phone for reference.

2

Visit satisfaction

+2 hours

NPS survey fires 2 hours after the visit. Eye test patience, frame selection experience, and waiting time surface in scores — flagging operational friction before it affects public perception.

Customer experience

Rates the visit. Appreciates that the optician followed up.

3

Happy patients review your practice

Day 1 — if NPS ≥ 9

Satisfied patients receive your Google review link. Optician Google ratings are the primary discovery signal for new residents looking for an eye care practice in their area.

Customer experience

Leaves a review. New residents searching 'optician near me' find your practice first.

4

12-month eye test recall

Day 350

At 350 days since the last eye test, a WhatsApp recall fires from your practice's branded number. Every patient gets their annual reminder without a single receptionist scheduling it.

Customer experience

Gets: 'Your annual eye test is due.' Books online or calls the practice.

5

New frames and promotions

Any time

New frames collection arrival, contact lens promotion, blue-light glasses launch — broadcast to your full patient database as individual 1:1 WhatsApp messages in minutes.

Customer experience

Receives a frames launch announcement. Visits to try on the new collection.

POS systems that connect to Beejek for opticians

A day in the life

What happens at the optician and what happens on your customer's phone — simultaneously.

👓 Your optician
👤 Your customer
Appointment ends
Receptionist closes the billing.
WhatsApp receipt arrives — exam fee, frames, lenses, total.
+2 hours
NPS fires automatically.
Rates the experience 9. Google review link follows. Leaves a review.
11 months later
Annual recall fires automatically. No staff action.
Gets: 'Your annual eye test is due.' Books immediately.
New frames
Frames collection broadcast to full patient list.
Receives the new collection announcement. Visits to try on frames.
Contact lens offer
Lens promotion broadcast sent.
Receives the contact lens deal. Orders a year's supply.

What changes after you connect Beejek

Measurable outcomes from the first transaction.

350 days

Annual eye test recall

Every patient gets their recall automatically — zero receptionist scheduling.

More Google reviews

Monthly, from the automated post-visit review sequence.

70%+

Frames launch read rate

For new collection and promotion broadcasts to your full patient database.

0

Manual recall calls

The entire recall system runs automatically from the billing record.

We used to have a recall spreadsheet that never got fully worked through. Now Beejek sends the recall to every patient at 12 months and our appointment book is consistently fuller.

An optician in the Gulf

Automated 12-month recall · New frames broadcasts · Google review automation

Simple, transparent pricing

$59/mo+ $99 setup

Starter

Up to 2 stores · Core automations · Receipt + NPS + Reminders

Get started
$99/mo+ $99 setup

Pro

Unlimited stores · All features · Google Review automation + Broadcasts + Loyalty

Get started

Per-message charges apply. Utility messages from $0.003. Setup fee covers onboarding & configuration.

Frequently asked questions — Opticians & Eyewear

One Smart Reminder window is active per store. For a mixed practice, 12 months covers glasses patients. For contact lens-heavy practices, 6 months is more appropriate. Per-patient type windows are on the roadmap.

If your POS records the prescription as a line item, it appears in the receipt. For full digital prescription records, most practices use dedicated optical software — Beejek complements this with the WhatsApp delivery and recall layer.

Beejek connects via REST API. If your optical management system can trigger an HTTP POST on billing, it can send data to Beejek. Contact the Beejek team with your software name to discuss.

Yes. Broadcast campaigns can use approved media templates (with images). Submit an image broadcast template via the Beejek template wizard for Meta approval.

The 6-month Smart Reminder (if configured) fires based on days since last transaction — not based on remaining lens supply. For precise supply-based reorder reminders, API integration with your dispensing system is needed.

Yes. Each Beejek store has its own Google Business Profile review link. Multi-location opticians can configure each branch with its own link.

Yes. Beejek supports multiple store locations under one account, with per-location analytics, branding, and Google review links.

Yes. A back-to-school broadcast campaign can be sent to your full patient list timed 4–6 weeks before the school year starts — reaching parents who need to update their children's glasses before term begins.

Beejek works across every industry

Start retaining optician customers today

Connect your POS in minutes. First WhatsApp receipt fires from the next transaction.

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